As the name says, Design Thinking is not foremost an innovation therapy for MBA-types when bullet points on Powerpoint do not do the trick and rock the boat any more. On the contrary, Design Thinking is the natural way for any artistic creation. It involves a vaguely defined goal, playfulness, sometimes frustrating set-backs and iterations, and total immersion into the process.
Wang Man brought this method back to where it came from and spent a day with her daughters and their friends designing fashion.
Define
Ideate
Prototype
Test to learn
In their book (in German) the brothers/designers Thomas and Martin Poschauko explain Design Thinking without even calling it Design Thinking. Their book Nea Machina was a huge inspiration for Brigitte when she started experimenting with this method in the corporate environment.