The name says it all — and yet it’s easy to forget. Design Thinking didn’t start in boardrooms as a cure for PowerPoint fatigue. It is, at its core, the natural process behind any act of artistic creation: a loosely defined goal, a spirit of play, the occasional frustrating dead end, iteration, and total immersion in the work.
Wang Man brought it back to where it belongs. She spent a day with her daughters and their friends designing fashion.
Define
Ideate
Prototype
Test to learn
In their book Nea Machina, brothers and designers Thomas and Martin Poschauko lay out the entire process without once using the term Design Thinking. It was a major inspiration for Brigitte when she first started bringing the method into the corporate world.